Example sentences of "important as the [noun sg] itself " in BNC.
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1 | The paper for the release , its layout and the sign-off information can be almost as important as the release itself . |
2 | The director and an adviser attended the governors ' meeting which received the final report , the director stressing that follow-up to the report was as important as the exercise itself . |
3 | Any birthday celebrations always seem to be over as swiftly as they begin , and the anticipation is probably just as important as the event itself , but a pressed flower picture can serve as a lovely memento . |
4 | Yet the moment-to-moment implementation — the method of making the decision — may be just as important as the decision itself . |
5 | And he sees the promo-tional side of playing for Leeds as almost as important as the game itself . |
6 | ‘ When you enter this kind of environment , after-sales service and training are just as important as the product itself , ’ says Gian Carlo Bisone , head of Compaq 's European marketing . |