Example sentences of "the higher [conj] [adj -er] [noun sg] " in BNC.

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1 If the sales mix and the profit margins of the two products are different this causes problems because while overall sales volumes targets may be achieved total contribution will vary depending upon whether the higher or lower margin product dominates the sales mix .
2 Assume that a test marketing exercise can be carried out , at a cost of £10k , to establish whether the higher or lower market share is the more likely .
3 Assume that a test marketing exercise can be carried out , at a cost of £10k , to establish whether the higher or lower market share is the more likely .
4 The invention consists essentially of a system of lifts each formed by a wet dock wherein the vessel to be transported is waterborne , the dock being mounted on a wheeled carriage adapted to support the dock horizontally and to run on inclined railways extending between the higher and lower water levels , the ways being transverse to the length of the dock which travels broadside on so as to admit of a short length of wheel base and a steep grade .
5 Allowing for those to be transferred to the higher and further education funding councils , that is equivalent to a cut of almost 50 per cent .
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