Example sentences of "what it [verb] a [adj] [noun] " in BNC.

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1 In 1982 the company gave what it calls a QI award , and preferential treatment , to suppliers that scored 85 or above .
2 Roger Sippl 's latest venture is now official : ProActive Software Inc has been created to develop and market what it calls a new generation of enterprise-wide customer information resource management systems .
3 Roger Sippl 's latest venture , ProActive Software Inc , Mountain View , California ( UX No 394 ) , has now launched its first product — what it calls a new generation of enterprise-wide Customer Information Resource management systems .
4 It is interesting that the Labour party proposes to return to what it calls a fair rates policy .
5 The Larkspur , California-based Bristol Group has come up with what it calls an affordable database and project planner for Sparcs : Power Base is priced at $400 for a single license ; $1,000 for a server license and six packs for $1,500 .
6 Apparently spooked , Univel cut its prices , attempting what it called a pre-emptive strike .
7 Apparently spooked , Univel cut its prices attempting what it called a pre-emptive strike .
8 The Labour party said that it wanted some mechanism other than discounts ; that it would deal with pensioners with what it called a single pensioner premium .
9 Yet again , the complications mounted and the previous deal came to nought — this time because the BBC wanted to renegotiate what it considered an administrative nightmare and a very hard deal .
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