Example sentences of "[is] [prep] it for the [noun sg] " in BNC.

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1 It takes about 2 hours to reach the top of the Hahnenkamm , but it 's worth it for the view .
2 That 's about it for the plot , except to say that it all ends happily with the birth of a new egalitarian mobster alliance .
3 What 's in it for the developer ?
4 A new product release , for example , might be angled for the consumer media along the lines of the second release given above for Brand A. But for the retail trade press much more emphasis will need to be given to discounts , special promotions and advertising — in fact , full details of what 's in it for the retailer .
5 What 's in it for the nurse ?
6 I think that the other side of that is that not everyone in private provision is in it for the money .
7 What I really want is to meet someone who I can have a bit of fun with , but who is in it for the pleasure and does n't want paying .
8 But what is in it for the female ?
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