Example sentences of "[n mass] in real [noun pl] " in BNC.

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1 Tobacco advertisers nevertheless reach a collective readership of 7mn such women by using magazines that do n't fall within the tight definition in the agreement ; and they increased their spend on cigarette advertising in women 's magazines by 10% in real terms between 1984 and 1988 .
2 Expenditure on the police rose by 55% in real terms over the same period , and policy pay showed a 29% real rise .
3 The West German economy is again growing faster than expected ( latest forecast : 4% in real terms this year ) , so more tax revenue is flowing in .
4 Between 1981 and 1990 the yearly average spending by the Ministry of Culture increased by 4% in real terms .
5 ‘ Where Labour cut nurses ’ pay by 3pc and doctors ' pay by 17pc , the Conservatives have increased pay levels of nurses by 50pc and doctors by 46pc in real terms .
6 Fares had fallen about 20% in real terms .
7 New products for the UK market include the integrated accounting software package , Sterling +2 , which runs under MS-DOS and Windows and was launched in September 1992 ( CI No 2,015 ) — according to Goldman , it is ‘ selling like hot cakes ’ ; a new version of the high-end , high margin Sovereign offering for the mid-range market — although prices did not increase , total sales of the product rose 20% in real terms , which was important , Goldman said , as this market is much more valuable than Sterling 's ; and MoneyWise , which is targeted at the home and small business market and costs less than £50 .
8 The er honourable gentleman 's question appears to be founded on a rather curious premise , er what has what has happened what has happened to electricity prices is that have fallen six percent in real terms over the last two financial years and if he wants to know another interesting statistics I can tell him .
9 A consortium headed by the Spanish state-owned carrier Iberia agreed to pay US$130,000,000 in cash , to buy $142,000,000 in Argentinian government external bonds , to make a debt-for-equity exchange of $840,000,000 , and a further debt-for-equity exchange of $770,000,000 reduced to $619,000,000 in real terms since the government had conceded that Aerolíneas carried existing debts of $151,000,000 .
10 By 1948 , although living standards in general were no higher than a decade previously , the average domestic consumer was using twice as much electricity as then , but paying only half as much for it per kWh in real terms .
11 Latest figures showed parish church councils netted £237,571 in 1990 down £1,000 in real terms on 1989 and the first fall for 14 years .
12 There is nothing ins intrinsically long with the concept of Percent for Art , but we saw an opportunity to extend that concept to make sure that the real need of real people in real communities were properly reflected in any scheme .
13 Instead he treated the story as an emotionally credible tale of initiation , involving real people in real situations .
14 ‘ They want to cover up falling union membership and the fact that under the last Labour Government investment rose by just 13pc whereas under the Conservatives it has risen by 55pc in real terms .
15 • In the year to March 1993 , revenue from spirits duty fell by a massive £80 million in cash terms , down by nearly 7% in real terms .
16 In fact , by 1991 GDFCF had grown by more than 15bn in real terms since 1979 , although this was some 10bn smaller than the figure recorded for 1989 .
17 But like-for-like sales in real terms are nevertheless holding steady .
18 It sees no recovery in the world economy in 1993 and expects sales in real terms to be flat .
19 Browne reckons that the value of the UK hardware market will fall 28% in real terms by 1994 , which means that vendors that have traditionally relied on maintenance as a key cash generator ‘ will be forced to act rapidly to avoid crisis ’ .
20 Income during the year had risen by 8% in real terms to £52.4m , and sales of souvenirs and gifts , which fell by 1% , were the only casualty of the economic climate so far .
21 Prices fell 24% in real terms over the decade , followed closely by poultrymeat .
22 Private investment is likely to fall by a further 11% in real terms in 1993 , having fallen 13% last year .
23 The Leader of the Lords said spending on the police and law and order had increased 80pc in real terms since 1979 .
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